Because they inform search engines about the overall focus of your page. H elements create a hierarchical page structure that makes it easier to follow your content. When your website is simple to use, it improves user engagement SEO metrics such as bounce rate and dwell time. From the users perspective, the H tag is usually visible as the large font at the top of the page. Until , most web designers created websites using HTML, a markup language. They now use HTML, an improved version of HTML created by the World Wide Web Consortium. This new language works in tandem with CSS to determine a web pages function and style.
When HTML first became available, the SEO community debated whether it would have an impact on the use of headings for optimization. And the changes reignited the debate over whether using multiple H tags affects a sites performance in search rankings. Those who believe this practice is harmful whatsapp mobile number list contend Search engines become confused about your focus topic when you have multiple H tags. Multiple H tags make using screen readers more difficult, reducing the accessibility of your site. Inadequate heading hierarchy can result in unintentionally flat page outlines. Multiple H tags can be interpreted as keyword stuffing or as part of a black hat SEO strategy. Google search listings may require a single H tag as the title tag on your website.
Those in favor of multiple tags argue The underlying theory that Google will penalize sites that use multiple Hs is flawed and is based on inconclusive SEO research. HTML allows H tags to be used as section dividers as long as the first section has one top-level heading. To distinguish the main headline from other areas menu, sidebar, etc. on the page, use separate element tags such as the article, nav, aside, and section tags.