UVM and LDM: We create our world within Minecraft Another example of brand-user interaction to advertise in gaming is the success story of the strategic alliance between LDM (Latam Digital Marketing agency ) and UVM (Universidad del Valle de México) where LDM created the world of the Minecraft video game(the best-selling video game in history), a replica of the UVM Lomas Verdes campus stadium in Mexico for the presentation of its new mascot Lince, an effort that represented around 250 hours of work as it is made up of million blocks of the video game , this project is cited on more than 200 occasions by different web portals and generated the interest of many pre-university students to turn to see UVM and contemplate the institution as an option.
There was even a hidden prize where the players who participated in the video game had to look for a hidden treasure and whoever found it would win a 100% scholarship, the mobile number list rest of the users who did not want to play could follow the event by streaming, generating traffic on the UVM portal and with the possibility of conversion. Get Ready or Game Over In conclusion, looking at this market and diversifying the advertising budget at this time of great expansion is a great alternative, since the industry has an average growth of 40% YoY (year over year ) , it is still difficult to see the size that this ecosystem will reach, but what is certain is that the brands that participate in this moment of so much expansion will ensure a place in the mindset of this highly sophisticated and select audience.
LDM recommends that you go deeper and advertise in gaming with tools and content that are directly provided by video game platforms, such as direct alliances that LDM has with Twitch and Riot Games .(developer of the game with the most active players in the world: League of Legends) to introduce the content of our brands to their platforms. LDM has the capacity and proven experience of leading brands to venture into this industry and show the value of your brand to more than 260 million active users in the region with a reception and engagement.